Credos
Credos
Credos
Answers:

To Advertising's
Big Questions

The case for advertising
The case for advertising
The case for advertising
National treasure:

Good for the economy,
society, business
and people.

The case for advertising The case for advertising
Advertising's most robust statistics Advertising's most robust statistics
Responsible advertising Responsible advertising
Latest
Latest
Latest
Creating a buzz:

Industry news,
analysis and
opinion.

Events
Events
Events
5,4,3,2,1...

What's coming up,
and even what
you've missed.

About us
About us
About us
We are here:

to promote the
role, rights and
responsibilities
of advertising.

Hello Hello
Credos Credos
Membership Membership
AA Team AA Team
Contact us
Contact us
Contact us
Branch out:

We're here to help,
So get in touch.

Send us a message Send us a message
Our Location Our Location
Media Business Course
Media Business Course
Media Business Course
Stand out:

Unbeatable learning
for advertising's brightest

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Credos studies advertising.

Its role, its effect and its value to UK society and the economy. As advertising's think-tank, Credos is committed to an honest appraisal of advertising, identifying its shortcomings as well as its positive features, so that industry can address its findings.

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The Credos Advisory Board

Credos’ work is guided by an advisory board of industry experts, to ensure its relevance, quality and integrity. Chaired by James Best, the board currently features:

Helen Jeremiah, Head of Marketing - Customer Communications, Boots
Jonny Protheroe, Head of Market Insights UK, Google
Jo Rigby, Global Head of Marketing and New Business, Vizeum
Simon Stanforth, Group Research Director, Starcom MediaVest
Matt Willifer, Executive Head of Planning, WCRS
Michael Payne, Managing Director Integrated Customer Management, Barclays
Samantha Fosbury, Consultant

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Karen Fraser
Director and AA Head of Strategy
Karen 3
James Best
Chairman
James draft2
Dan Wilks
Deputy Director
Dan3
Grace Jasper
Analyst
Grace3