A healthy, responsible advertising sector is good for people, good for business and good for the economy but to sustain that, we need policies which strengthen the advertising sector. For brands… that means the best regulatory climate to obtain returns on investment in advertising. For media… that means the best climate to create ad-funded content, and monetise it in the UK and worldwide. For agencies and services… that means protecting and developing the UK’s position as a global hub in the face of international challengers.
Good for the economy,