So in 2011, when UK business spent £16 billion on advertising, what happened? At the very least, those businesses expected a return on investment. But what about the rest of UK plc – how widespread were the effects? With the help of Deloitte’s modelling, we showed that when a pound is spent on advertising, it adds six to UK GDP. That meant a £100 billion boost to GDP in 2011 and over 550,000 high quality jobs.
Advertising is good
for the economy,