Protecting and promoting the role, rights and responsibilities of advertising

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  • 11/04/2014Weekly Round Up

    Advertising matters heralds the arrival of a new Secretary of State, action on diversity, and the start of the statistics season in the advertising world.
  • 09/04/2014Weekly Round Up

    Scores on the doors from Last One Standing and meetings of advertising minds in the Advertising Week Europe Edition of advertising matters
  • 28/03/2014Weekly Round Up

    Stop press! The AA's Speakers for Schools partnership is in the news ahead of Advertising Week Europe, and MPs have been talking advergames. More on all of this in advertising matters.
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Advertising Topics

stats

Ad Stats

The Advertising Association, in partnership with Warc, publishes the AA/Warc Expenditure Report, a comprehensive, quarterly review of advertising spend on all major UK media. learn more

alcohol

Alcohol

The question of responsible alcohol advertising and its impact on drinking behaviour remains high profile and hotly contested. The AA operates an informal network for organisations wanting to stay close to the debate.  learn more

children

Children

The impact of the commercial world in general - and advertising in particular - on children has been a focus for successive UK governments. learn more

food

Food

Food advertising and marketing - while not a fundamental driver of diet or obesity - remains a hot topic, particularly when it comes to the marketing of foods high in fat, salt or sugar. learn more

privacy

Data and Privacy

Good data is becoming key to good advertising by enabling the effective targeting of ads to those consumers most likely to be interested in a product or service. learn more

body

Diversity

Advertising is responding to the challenge of diversity, especially with regard to ethnicity or body type, as well as promoting opportunity for everyone, regardless of background. learn more

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