Much of the regulation that governs advertising and marketing in the UK now comes from the EU Government in Brussels. We at the Advertising Association closely monitor European developments and respond to relevant consultations and policy reviews.
27 August 2009Response to the European Commission consultation on responsible lending and borrowing in the European UnionThis response argues that the protections the Consumer Credit Directive will afford prospective borrowers around advertising should not be revisited by the EC before that 2008 Directive has even entered into force and had its efficacy judged. It is also underlined that whilst there may be no statutory regulation of mortgage advertising deriving from European legislation, Member States may already have their own legal framework covering such activities in place – as is the case in the UK.Read the paper...
27 July 2009Response to the European Commission consultation on Deposit-Guarantee SchemesThis response sets out the opposition of the Advertising Association to any proposal that would impose mandatory references to deposit-guarantee schemes in relevant financial services advertising (such as for savings accounts), given that such an intervention would be of no value to consumers, whilst imposing a significant and unnecessary burden on media owners.Read the paper...