Much of the regulation that governs advertising and marketing in the UK now comes from the EU Government in Brussels. We at the Advertising Association closely monitor European developments and respond to relevant consultations and policy reviews.
14 January 2011Advertising Association Response to the European Commission paper: "A comprehensive approach on personal data protection in the European Union"In this response, the Advertising Association sets out its view that the European data protection legislative framework should remain high level, principle-based and technology-neutral. We suggest that the European Commission should focus on inconsistencies of application and enforcement across the EU. We make it clear that we do not hold the view that there needs to be substantial legislative amendments to update the Directive for the online environment, as the Directive’s current principles already provide a high level of consumer protection. As such, we support the definition of personal data as set out in the Directive, and believe that it is important to maintain the distinction between personal data, protected by the Data Protection Directive, and non-identifiable data or statistical information.Read the paper...