The Advertising Association, with its partner Warc, publishes the official UK and European advertising expenditure statistics.
The AA/Warc Expenditure Report is a comprehensive, quarterly review of advertising spend on all major UK media. All data is net of discounts and includes agency commission, but excludes production costs. The survey was launched in 1982, and has produced data on a quarterly basis since.
The Expenditure Report (www.warc.com/expenditurereport) launched in February 2010 and is available exclusively online only; subscribers are able to access over 150 standard tables, build their own tables for different media and time periods, download bespoke analysis and track different media sectors’ share of adspend via a new tool.
Full access requires an annual subscription to the AA/Warc Expenditure Report (Advertising Association members receive a discounted rate)