May 10 2012
The AA has submitted evidence to the Common's Health Committee inquiry into the Government's Alcohol Strategy. You can read the document here.
2 February 2012
AA Response Portman Group Consultation
The AA response to the Portman Group Consultation on the Responsible Alcohol Marketing Code.
Read the paper...
10 November 2009
AA Response to NICE Guidance on Alcohol-use disorders
The Advertising Association response to NICE Draft Guidance on Alcohol-use disorders. The AA submission addresses Recommendation 3, on marketing.
Read the paper...
23 March 2009
Submission to the Health Select Committee Inquiry into Alcohol
The Advertising Association welcomes the opportunity to provide evidence to the Health Select Committee inquiry on alcohol. Although many people enjoy alcohol responsibly, the Advertising Association recognizes public concern about some problem drinking behaviour.
Read the paper...
June 2008
Advertising and the misuse of alcohol
by FDS International and Volterra Consulting
Commissioned by The Advertising Association
- A comprehensive review of the literature on the impact of advertising on alcohol use, including material on the effectiveness of full and partial advertising bans.
- An update of the work carried out in 1980 by Mary Tuck for the Home Office and later updated in 1989 by John Duffy on the relationship between alcohol abuse and consumption patterns.
- Ground breaking research into social networking effects of the misuse of alcohol.
A key motivation for the pilot study in this report was an important article on the spread of obesity in America, published in 2007 in the New England Journal of Medicine, one of the world's leading medical journals. This analysis was conducted using data on 12,000 people who were monitored over a very long period (from 1971-2003) – thus the research findings are very significant.
The pilot study shows that there are decisive differences in the drinking behaviour of friends of binge drinkers compared to the drinking behaviour of friends of non-binge drinkers. It establishes that social influence operating through personal friendship networks is a very important determinant and even sufficient by itself to explain a large rise in binge drinking among young people.
Read the full report here...
June 2007
Our House is in Order: Analysis of the effect of the rule changes on the content of TV alcohol advertisements
Published by the Advertising Association in cooperation with ISBA and the IPA
Our report demonstrates the significant effect the rule changes have had on the style and content of TV alcohol advertisements and provides input to the Government's three-year review of its 2004 Alcohol Harm Reduction Strategy. The report also contains an independently-commissioned analysis of a broad selection of alcohol advertisements broadcast on television in 2004, before the Code changes, and in 2006, after they had come into effect. Our research demonstrates unequivocally that levels of advertising and levels of drinking are entirely uncorrelated.
Read the report...