As well as showing the importance of creative advertising to bring new products and concepts to market, last night’s Apprentice final also showed the care the industry takes to advertise responsibly.
Both contestants, but Chris in particular, had to adapt their initial concepts after they were told that they were non-compliant. Alcohol advertisements should not imply that the drink would improve anyone’s chances on a date, suggest lewd behaviour or be seen to encourage excessive drinking.
Ian Barber, director of communications for the Advertising Association, said: "We were pleased that even in such a short show, the Apprentice producers found time to show the advertising industry behaving responsibly by ensuring that the contestants’ ads did not cross the line."
This followed an earlier episode, in which the contestants had to produce adverts for cleaning products, when one of the teams used a young child in their ad, even though the "germinator" cleaning product should have been kept away from children.