The Advertising Association Council is ‘the AA’s parliament’. It identifies and debates the key issues facing the future of advertising and communications and is the formal industry gateway to the self-regulatory system via CAP - the Committee of Advertising Practice.
Chaired by the President of the Advertising Association, our Council meets twice a year, and includes the President, as the lead practitioner, from each of our Member trade bodies supported by the director general as appropriate.
Also on Council are the Chairs of the AA networks including business4life, Front Foot and the Media Business Course. As new networks develop - such as our Children’s Panel - they will typically be represented on Council.
We also select practitioner representatives from key industry sectors alongside or instead of that sector’s trade association, for example, television, publishers, internet and sponsorship, reflecting their organisation’s direct funding of the AA.
Membership of Council is dynamic, reflecting changes in the constituent trade associations and practitioner organisations as they occur.
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Tim Lefroy
Chief Executive
Tim joined the Advertising Association as its Chief Executive in May 2009. He worked in marketing management at Cadbury and Gillette before moving agency-side and becoming CEO of Young and Rubicam in the UK. His consulting work at Radical ranged from turnaround to privatisation with clients including Channel 4, GSK and the Ministry of Defence.
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Gavin Patterson
President
Gavin was appointed President of the Advertising Association in June 2011. He is Chief Executive of BT Retail and joined the BT Group plc board on the June 1, 2008.
Prior to this, Gavin spent four years at Virgin Media (formerly Telewest) and nine years at Procter and Gamble, rising to become European Marketing Director.
Gavin is also a non-executive director on the British Airways plc board.
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Andrew McGuinness
Chairman and Partner at BMB
Andrew McGuinness became Chairman of the Advertising Association in September 2009, succeeding Mark Lund.
Andrew is a Partner at Beattie McGuinness Bungay. He started his career at JWT and in 1998 moved to Sydney to join M&C Saatchi as a Group Account Director. In February 2000, he came back to the UK to join TBWA\LONDON, where in June 2001 he was promoted to Managing Director. In October 2002, aged 32, Andrew was promoted to Chief Executive, leaving in May 2005 to become one of the founding partners of Beattie, McGuinness, Bungay Ltd.
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Rupert Howell
Vice Chairman
Rupert was Managing Director, Brand and Commercial, at ITV until the end of July 2010. He is now enjoying a year's sabbatical. He has been the recipient of many awards and accolades, including ‘Business Age’ 40 under 40; ‘Global Leader for Tomorrow’ at the World Economic Forum, Davos; and the Publicity Club of London Cup. In October 2005, Rupert was elected President of the European Association of Communications Agencies for 2006/07.
Previously he was President EMEA and Chairman UK & Ireland Group, with a seat on the Worldwide Board at McCann Erickson.
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Fru Hazlitt
Vice Chair
Fru is MD of Commercial, Online and Interactive at ITV.
Prior to that she was Chief Executive of GCap Media plc, the largest commercial radio company in the UK which was sold to Global Radio in the summer of 2008. Fru spent two years as Chief Executive of Virgin Radio. Prior to this she spent six years at Yahoo (1999-2005) firstly as European Sales Director and then as MD of Yahoo UK & Ireland.
Fru is also non-executive board director of Betfair, The Rare Tea Company, a Governor of Downe House School and Chair of the Princes Trust Women's Leadership Group. She is a regular speaker at business forums and seminars and was names as UK's First Woman of Media by CBI in 2005.
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Amanda Sourry
Vice Chair
Amanda is Chairman of Unilever UK & Ireland.
She began this role in May 2010 having previously held the position of Executive Vice President for Unilever's global Spreads and Dressings category. Amanda has extensive marketing and general management experience mainly in North America where she worked for 17 years, ultimately as Senior Vice President for Unilever US Foods.
Amanda represents Unilever in several industry groups, including the CBI President's Committee, the FDF Executive Committee and the IGD Policy Issues Council.
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