The Media Business Course provides the best training available in media planning: the most exciting, dynamic and important discipline within marketing and advertising today. The course has been refreshed over 50 years by its own past delegates: major industry leaders, volunteering year-after-year to run the course because it was the best training of their own early careers. Every year the course attracts as delegates the best emerging talent from each side of our industry for a demanding and rewarding learning experience.
Devised for key emerging talent (18 months to 3 years into their careers), whether from an agency, media owner or client advertiser company, this course can teach any delegate more about the increasingly vital and complex task of media planning. Delegates are divided into syndicates, each led by an experienced agency media planner and guided through the process by tutors who are some of the best strategic media talent in the UK. There is no better way to equip future talent to succeed.
The syndicates are all given the same live blue-chip client brief and have to devise a full media strategy, then pitch against each other to win the account. Delegates are simultaneously bombarded with some of the best presentations from the most interesting speakers in media & advertising today. Final pitch presentations are made to a senior panel of client, agency & media owner judges, and for finalists: the brief’s client themselves. Every syndicate is given a full debrief upon their performance from the judging panel on the final morning.
This year is a special one and we have enlisted the help of some of the industry’s top leaders to create the most inspiring course possible, reflecting the best of the last 50 years and also giving delegates an insight into the future.
The 50th year organising committee includes Paul Carolan (JCDecaux), Tracy De Groose (Carat), Claudine Collins (Mediacom), Nicki Hill (Redwood), Matt Teeman (Metro), Simon Daglish (ITV), Grant Millar (Aegis), Steve Hatch (MEC), Pippa Glucklich (Mediavest) and Nick Hurrell (Enter).
The course dates are Wednesday 6th to Saturday 10th November, at the Grand Hotel, Brighton.
The course fee is £2,275.00 (+ VAT) per delegate and we will be offering early booking/multi booking discounts so please contact Rosemary Michael at erm@azeb.co.uk or call 0207 352 7995 to reserve your places.