Including
practical workshop sessions on all the major revenue drivers in business
publishing, the event on 14 March is the place to be for anyone who wants to
stay at the forefront of B2B.
This conference is the first of its kind
for AOP and promises to be an engaging and informative day, with an excellent
range of speakers, from IBM to LinkedIn, IDG to Emap
Inform and Just International to Mindshare.
Tickets
are now on sale -
find
out more / pricing
details & link to book your place.
Each
ticket entitles you to a +1 place for an agency or client to attend the event
with you - once booked to attend the event, please email us their
details.
You
will also be eligible for a free copy of Circle Research's B2B Barometer Report
& a £75 discount to B2B Marketing.
Full
programme and speaker details
9:00-9:10
Welcome Lee Baker AOP Director / John Barnes, AOP
Chairman
9:10-9:20 Conference Chairman's Opening
Remarks
Michael Nutley, Interactive Media Consultant
9:20-10:20
Opening Keynote: Redefining the Relationship with B2B Clients & Media
Owners
Caroline
Taylor, VP Marketing & Communications, IBM UK & Ireland
10:20-10:40
Coffee Break
10:40-12:00
Insight Spotlights for Global B2B
-
Michael Wrigley, Managing Director, Banner
-
Matt Woodford, Managing Director, Ptarmigan
-
Stuart Giddings, Managing Director, Just International
-
Joshua Graff, Director, EMEA Marketing Solutions, LinkedIn
-
James Weatherill, Head of B2B, Mindshare
(Leading
B2B Agency Executives and service providers will provide 10-15 minute
‘spotlights’ featuring innovative and integrated media packages/partnerships for
B2B brands, and the unique elements driving the most successful programmes, with
q&a session following).
12:00
– 1:00 Networking Lunch
1:00-2:00
Maximising the Revenue Drivers: Part One
-
Models for Content – Gated, metered or paid? - Simon Edelstyn, European
Managing Director, Outbrain and Rob Brett,
Head of Data Trading and Commercial Analysis, Future Publishing
- New Speakers
-
Second Screen: Strategies for delivering, designing, and charging for access to
content on tablets, mobile & other ‘second’ screens
-
Making Recruitment Pay - Best practice to create successful recruitment
businesses specific to a vertical through advertising and services - Mike
Fahey, Senior Account Manager, Madgex and
George Buckingham, Group Recruitment Sales Director, Haymarket
Media
- New Speakers
(Choice
of three practical ‘how-to’ workshop sessions moderated by leading industry
association / trade publication, with publishers & vendors providing case
studies and priorities for professional content publishers in each segment)
2:15-3:15
Maximising the Revenue Drivers: Part Two
-
Digital Advertising’s Evolution: Models to maximise & manage ad revenue
through endemic + network and real-time-bidding, including the contribution from
attribution, contextual & registration - Darren Hamer, Director, New
Business & Operations, 24/7 Real Media and Jon Bentley, Head of
Online Commercial Development, Incisive Media
- New speakers
-
Analytics & Insight: Leveraging insight and data for premium audiences
against your business model for greater revenues & engagement
-
B2B Events, Real & Virtual - Richard O’Connor, Group Client Solutions
Director, UBM Built Environment
- New Speaker
(Choice
of three practical ‘how-to’ workshop sessions moderated by leading industry
association / trade publication, with publishers & vendors providing case
studies and priorities for professional content publishers in each segment)
3:15-3:45
Coffee Break
3:45-5:00
Reinventing the Business Model
-
Bob Carrigan, CEO, IDG
-
Tim Weller, Group Chief Executive, Incisive Media
-
Natasha Christie-Miller, CEO, Emap
Inform
-
Tim Potter, Managing Director, B2B, Centaur
-
Moderator: Chuck Richard, VP & Lead Analyst, Outsell
(Four
CEOs/ senior execs from major b2b media owners on
challenges/opportunities/priorities to Reinvent the Business Model for
professional content, and how relationships with their own clients &
audiences are changing).
5:00
– Drinks Reception
Pricing
Tickets are £247+vat for AOP members/£307+vat for non-members for this one day
event, and there is also a 4 for 3 tickets discount - book
here.