Amidst the frequent political bandwagon-ing against the evils of advertising, it is possible to forget that one of the largest advertisers in the UK is the government. Advertising can be a fantastic tool for publicising government programmes or pursuing behavioural change - we all remember the THINK! campaigns. The Advertising Association advocates partnership between industry and government, a model realised by our business4life network.
01 February 2011Review of Government direct communications and the role of COIThe Advertising Association submitted an industry-wide response to the review of Government direct communications and the role of the COI, being conducted by the Cabinet Office. The need for continued, high-quality communications in support of Government policy aims is highlighted in this paper, which drew on views from across the advertising and communications industry.Read the press release... Read the paper...
01 October 2010Advertising Association Response to Submission to the Lords Science and Technology Committee on Behaviour ChangeThis paper addresses the advertising industry's engagement with the issue of behaviour change and sets out some of our thinking and our current work in this area.Read the paper...
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