AOP B2B Conference 2012

Including practical workshop sessions on all the major revenue drivers in business publishing, the event on 14 March is the place to be for anyone who wants to stay at the forefront of B2B.

This conference is the first of its kind for AOP and promises to be an engaging and informative day, with an excellent range of speakers, from IBM to LinkedIn, IDG to Emap Inform and Just International to Mindshare.

Tickets are now on sale - find out more / pricing details & link to book your place.

Each ticket entitles you to a +1 place for an agency or client to attend the event with you - once booked to attend the event, please email us their details.

You will also be eligible for a free copy of Circle Research's B2B Barometer Report & a £75 discount to B2B Marketing.

Full programme and speaker details

9:00-9:10              Welcome Lee Baker AOP Director / John Barnes, AOP Chairman

9:10-9:20              Conference Chairman's Opening Remarks
Michael Nutley, Interactive Media Consultant

9:20-10:20           Opening Keynote: Redefining the Relationship with B2B Clients & Media Owners

Caroline Taylor, VP Marketing & Communications, IBM UK & Ireland

10:20-10:40         Coffee Break

10:40-12:00         Insight Spotlights for Global B2B

•     Michael Wrigley, Managing Director, Banner
•     Matt Woodford, Managing Director, Ptarmigan
•     Stuart Giddings, Managing Director, Just International 
•     Joshua Graff, Director, EMEA Marketing Solutions, LinkedIn
•     James Weatherill, Head of B2B, Mindshare

(Leading B2B Agency Executives and service providers will provide 10-15 minute ‘spotlights’ featuring innovative and integrated media packages/partnerships for B2B brands, and the unique elements driving the most successful programmes, with q&a session following).

12:00 – 1:00        Networking Lunch

1:00-2:00             Maximising the Revenue Drivers: Part One

•     Models for Content – Gated, metered or paid? - Simon Edelstyn, European Managing Director, Outbrain  and Rob Brett, Head of Data Trading and Commercial Analysis, Future Publishing - New Speakers
•     Second Screen: Strategies for delivering, designing, and charging for access to content on  tablets, mobile & other ‘second’ screens
•     Making Recruitment Pay - Best practice to create successful recruitment businesses specific to a vertical through advertising and services - Mike Fahey, Senior Account Manager, Madgex and George Buckingham, Group Recruitment Sales Director, Haymarket Media - New Speakers

 (Choice of three practical ‘how-to’ workshop sessions moderated by leading industry association / trade publication, with publishers & vendors providing case studies and priorities for professional content publishers in each segment)  

2:15-3:15              Maximising the Revenue Drivers: Part Two 

•     Digital Advertising’s Evolution:  Models to maximise & manage ad revenue through endemic + network and real-time-bidding, including the contribution from attribution, contextual & registration - Darren Hamer, Director, New Business & Operations, 24/7 Real Media and Jon Bentley, Head of Online Commercial Development, Incisive Media - New speakers
•     Analytics & Insight:  Leveraging insight and data for premium audiences against your business model for greater revenues & engagement
•     B2B Events, Real & Virtual - Richard O’Connor, Group Client Solutions Director, UBM Built Environment - New Speaker

(Choice of three practical ‘how-to’ workshop sessions moderated by leading industry association / trade publication, with publishers & vendors providing case studies and priorities for professional content publishers in each segment)

3:15-3:45              Coffee Break

3:45-5:00              Reinventing the Business Model

•     Bob Carrigan, CEO, IDG
•     Tim Weller, Group Chief Executive, Incisive Media
•     Natasha Christie-Miller, CEO, Emap Inform
•     Tim Potter, Managing Director, B2B, Centaur
•     Moderator: Chuck Richard, VP & Lead Analyst, Outsell

(Four CEOs/ senior execs from major b2b media owners on challenges/opportunities/priorities to Reinvent the Business Model for professional content, and how relationships with their own clients & audiences are changing). 

5:00 – Drinks Reception

Pricing Tickets are £247+vat for AOP members/£307+vat for non-members for this one day event, and there is also a 4 for 3 tickets discount - book here.