We create and support a range of initiatives, to ensure that advertising remains responsive, responsible and effective.
These days, talking to kids can be difficult. With different regulations covering different aspects of the commercial world, it can be hard to keep up with which rules apply where.
Check is the solution. A practical website with all the regulations, for every marketing and communications technique that anyone ever invented, simply explained and in one place.
Check is an Advertising Association initiative, developed in partnership with Turner Media Innovations and with the help of the entire advertising industry.
Credos - is an advertising think tank, funded by industry but overseen by an Advisory Board, whose mission is to 'understand advertising': its role, how it works, how it is perceived and its value to UK society and the economy.
Credos is helping us to develop a deeper understanding of our industry, shape the self-regulation of advertising and respond to policy reviews and proposals with robust, evidence-based solutions.
Current projects include research into alcohol marketing, the economic value of advertising and advertising and body confidence. Credos also intends to to build on its existing work on children and advertising, which formed the basis of the Advertising Association's contribution to the Bailey Review.
Nowhere else is so much knowledge and experience provided so professionally by experts in their respective fields, which is wy the Media Business Course guarantees a fantastic learning experience.
Intensive sessions, a great setting and new knowledge make this the best course available for any media, marketing or creative professional hoping to better understand the unbelievably fast-changing world of mass communication.
"In short, it taught me the value of questions, ideas and integration, and I would encourage every advertiser to attend with their agency." (Paul Evans, XBox)
© 2011 Advertising Association
Registered Address: 7th Floor North, Artillery House, 11-19 Artillery Row, London, SW1P 1RT
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