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02/02/2012Advertising Association responds to Portman Group consultation on the Responsible Alcohol Marketing Code

The Advertising Association supports any moves towards less and better regulation. As such, we welcome the Portman Group's clear intention to reduce regulatory (and self-regulatory) duplication as set out in the consultation document. The A...

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13/12/2011UK advertising spend sees growth as economy stalls

12 December 2011: Advertising spend in the UK grew by 1.5% in Q3 2011 to£3.8bn, with a similar rate of growth expected in Q4 (+1.3%) according to newfigures from AA/Warc. Cinema (+18.8%) and radio (+13.4%) recorded strongincreases but thes...

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07/12/2011New research suggests young women prefer natural images in advertising

New research suggests young women prefer natural images in advertising 7 December 2011: Over three quarters (76%) of young women would prefer models in ads aimed at them to appear un-airbrushed, according to research published ...

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