Lead 2012

Wednesday 29th February 2012, 8:30am - 2pm

Kings Place, N1

What is LEAD 2012? An industry summit for those with a stake in the health of UK advertising - brands, media owners and agencies alike - bringing everyone together to explore how advertising can force its way to the top of the UK’s political and business agendas.

Who is LEAD 2012 for? Over 200 senior decision-makers with the vision, influence and energy to create change.

How will LEAD 2012 succeed? It will inspire a new spirit of involvement, collaboration and ownership of the UK advertising agenda, bringing advertising's leaders together to lead.

Delegates - please click to choose your preferred panel session for the day:

Jobs, Stimulus and Growth. Can Marketing and Advertising help kick-start the UK Economy
Chaired by Ben Brogan, Deputy Editor, The Daily Telegraph

Our Role, Rights and Responsibilities in a digital age, what’s the story?
Chaired by Alan Rusbridger, Editor, The Guardian

Telling the industry story in the real world - partnership, collaboration, ideas
Inspiration courtesy of Sir Peter Bazalgette

What to expect…

...intelligence

Three brilliant speakers – each talking from very different perspectives - will explore the case for a new spirit of collaboration, inspiration and leadership in UK advertising. They will be sharing their vision of where advertising is getting things right and wrong, and what that means for the health of our industry.

• Matt Brittin, VP Northern and Central Europe at Google.
• Cilla Snowball, Group Chairman, Group CEO, AMV. BBDO.
• Keith Weed, Chief Marketing and Communication Officer of Unilever.

...insight

A panel of UK advertising's most influential and irreverent advocates will respond to our speakers' perspectives, giving their own take on how advertising can lead the agenda. Chaired by Peter Wallis in a Question Time format, the panel will feature Ed Vaizey MP, Lord Sharkey, Baroness Kingsmill and Lord Bell.

...innovation

Three unique panels will explore new routes to collaboration and leadership in support of a radical agenda for UK advertising. Focusing on the industry’s economic, social and cultural potential, our delegates will be pushed to deliver new ideas and fresh thinking to help promote advertising, under the stewardship of Alan Rusbridger, Ben Brogan and Sir Peter Bazalgette.

...inspiration

The event will be closed by AA Chairman Andrew McGuinness and his thoughts on the role of your Association in facilitating this leadership, and AA President Gavin Patterson, pulling together what has been learned from the day, and outlining the next steps we can all take to restore UK advertising to its rightful position as a cultural and economic leader.

You should have received your invitation for LEAD 2012 via email. If you haven't, contact Ged Glover on 0207 3401108

Agenda
08.15
Registration 

09.00
Welcome and introduction from AA President Gavin Patterson and Summit Chairman, Peter York 

09.10
The Case for Change
Brands: Keith Weed, Unilever
Agencies: Cilla Snowball CBE, AMV BBDO
Media: Matt Brittin, Google

10.25
Insights: Panel Discussion
Lord Bell
Baroness Kingsmill
Lord Sharkey
The Hon Ed Vaizey MP
Chair: Peter York

11.20
Coffee and Refreshments

11.40
Owning the Agenda – Parallel Panels
1) Jobs, Stimulus and Growth – Can Marketing and Advertising help kick-start the UK economy?
Chair: Ben Brogan
Panellists: Matthew Dearden, James Best, Jonathan Portes, Prof. Patrick Barwise

2) Our Role, Rights and Responsibilities in a Digital Age – What’s The Story?
Chair: Alan Rusbridger
Panellists: Bruce Daisley, Guy Phillipson, Chris Combemale, Andy Hart

3) Telling the Industry Story in the Real World: Partnership, creative collaboration and ideas.
Chair: Sir Peter Bazalgette

12.40
What Happened – Our Panel Chairs Report Back
Ben Brogan
Alan Rusbridger
Sir Peter Bazalgette
Chair: Peter York

12.50
What Next?
The AA – Andrew McGuinness, Advertising Association Chairman
An Industry Manifesto – Gavin Patterson, Advertising Association President

13.10
Lunch 

Who will be there…