The Advertising Association argues that any replacement for the OFT needs to be sufficiently resourced and have a strong enough brand identity to act as an effective legal back-stop to the advertising self-regulatory system. The paper outlines the role of the ASA, and its current relationship with the OFT, highlighting how integral it is that any new enforcement body recognises the role of the ASA, its position as the 'established means' for advertising regulation, and does not unnecessarily duplicate any of the ASA's work.
Read the full paper here.