10 Octorber 2011: Mark Lund, Chair of the Advertising Association's Children's Panel, will this week present to Prime Minister David Cameron new guidelines preventing children aged under 16 from being employed to act as brand ambassadors or in peer-to-peer marketing campaigns.
The move, instigated by the Panel and widely supported by industry, was recommended by Reg Bailey, CEO of Mother's Union, in his Government report "Letting Children Be Children".
Lund said: "Bailey recognised that the commercial world has much to offer children and families, but that we need to ensure we observe sensible guidelines in the way we interact with them. These measures will help industry do just that."
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