In this response, the AA sets out
its position as to how a new regulatory
framework for financial advertising can deliver strong consumer protection
within a clearer and more proportional financial regulatory system. We comment
on the proposed new financial promotions powers that will be given to Financial
Conduct Authority (FCA) and raise our concerns about the lack of detail
currently available with regard to these powers. We urge the Government to
engage with the AA in the coming months as the regulatory framework is
developed, and we ask that when considering the regulatory regime for financial
advertising, that the role of the ASA in this space is fully understood and
acknowledged.
Read the full paper here.