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13 December 2011

UK advertising spend sees growth as economy stalls

12 December 2011: Advertising spend in the UK grew by 1.5% in Q3 2011 to£3.8bn, with a similar rate of growth expected in Q4 (+1.3%) according to newfigures from AA/Warc. Cinema (+18.8%) and radio (+13.4%) recorded strongincreases but these were offset by sharp downturns for print. Popular nationalSundays (-28.4%) and popular supplements (-30.6%), witnessed the biggestdecline in adspend due to the closure of News of the World.

You can read the whole press release here.

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