15 June 2010
AA response to Defra's Green Claims Consultation
This is the Advertising Association (AA) response to the consultation being conducted by the Department for Environment, Food and Rural affairs (Defra) on its proposals for the future guidance on green claims.
The aim of Defra’s guidance is “to ensure that in marketing and advertising goods and services, industry has up-to-date and relevant information to enable it to make clear and accurate environmental claims”.
In this submission the AA points out that ‘green claims’ in advertising are still largely infrequent, and the level of complaints to the Advertising Standards Authority (ASA) remains low. Advertiser compliance is high.
The AA notes that there is no value to the consumer for mandatory information in advertisements. The AA repeats its call for an official glossary of key environmental terms to be published by the Government.
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03 March 2010
AA Response to the Ministry of Justice Edited Register Consultation
The Advertising Association opposes the abolition of, and has stated its preference for, maintaining the Edited Register, and increased guidance for the public.
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23 October 2009
Response to Office of Fair Trading consultation on its draft irresponsible lending guidance
Highlights the degree to which the draft guidance, which contains references to advertising, simply reflects requirements already provided for in the Consumer Protection from Unfair Trading Regulations 2008, which are themselves reflected in the Committee of Advertising Practice and Broadcast Committee of Advertising Practice Codes. In the interests of regulatory simplicity, the case is also made for those elements of the draft guidance relating to the relative prominence of information in consumer credit advertisements, where legal requirements already apply, to be abandoned.
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07 September 2009
Submission to the House of Lords Select Committee on the Merits of Statutory Instruments regarding The Glasgow Commonwealth Games Act 2008 (Games Association Right) Order 2009
Reiterates the principled opposition of the Advertising Association to the creation of this new intellectual property right, arguing that the existing body of law is already capable of deterring ambush marketing of the type the Order is intended to address. In order to render the measure more proportionate, the Advertising Association also proposes that the duration of the intellectual property right be cut from 60 months to 47 months.
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07 August 2009
Response to the Department for Transport consultation on tyre labelling
Sets out the concerns of the advertising industry in respect of how the term ‘technical promotional literature’ is defined in proposed European legislation, which, if adopted, will introduce labelling requirements for tyres.
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20 March 2009
Response of the Advertising Association to the Department for Communities & Local Government consultation on its Code of Recommended Practice on Local Authority Publicity
In this response, the Advertising Association calls for the current media-neutral approach towards assessing cost-efficiency in the selection of channels for reaching audiences to be maintained, whilst requesting that the transparency of expenditure on publicity be rendered even more so for the benefit of third parties. A recommendation is also made that the Publicity Code should contain references to the advertising codes that are overseen by the Advertising Standards Authority.
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