12 March 2012
Advertising Association responds to the Ministry of Justice Call for Evidence on the European Commission's data protection proposals
In the response to the MoJ’s Call for Evidence on the European Commission’s data protection proposals, the AA argues that the draft Regulation is too prescriptive and short-sighted and can, therefore, impinge on growth and innovation in our economy. The Commission should focus on inconsistencies of application and enforcement across the EU and promote a principles-based regulatory regime. This regime can evolve as technologies develop and ensure that people’s data is protected, while still giving them the benefits from the services and goods supplied to them through the data-driven economy.
Read the full paper here.
14 January 2011
Advertising Association Response to the European Commission paper: "A comprehensive approach on personal data protection in the European Union"
In this response, the Advertising Association sets out its view that the European data protection legislative framework should remain high level, principle-based and technology-neutral. We suggest that the European Commission should focus on inconsistencies of application and enforcement across the EU. We make it clear that we do not hold the view that there needs to be substantial legislative amendments to update the Directive for the online environment, as the Directive’s current principles already provide a high level of consumer protection. As such, we support the definition of personal data as set out in the Directive, and believe that it is important to maintain the distinction between personal data, protected by the Data Protection Directive, and non-identifiable data or statistical information.
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03 December 2010
BIS Review on implementing the revised EU Electronic Communications Framework
The Advertising Association responds to the Business Department's review on the implementation of the revisied EU electronic communications framework. The letter focuses purely on the cookies issue as this is clearly the priority for the industry. We stress the point that an overly stringent interpretation of Article 5(3) would be severely damaging, not only to the industry, but to the whole UK economy. We have supported BIS' general approach to implementing the Directive.
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12 October 2010
Advertising Association Response to the Ministry of Justice Call for Evidence on the Current Data Protection Legislative Framework
In this paper the Advertising Association sets out its view that the Data Protection Act has provided individuals with appropriate protections for their own personal data while also enabling businesses to have confidence when processing and transferring data for legitimate purposes. We make clear our view that there is no need for substantial legislative amendments to update the Act – or the Directive on which it is based - for the online environment, as the Act’s current principles already provide a high level of consumer protection while also being sufficiently broad and technology-neutral so as to be valid and applicable to current technologies.
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03 November 2010
Response to the European Commission’s Questionnaire on the E-Commerce Directive
In this response, we argue that the E-commerce Directive – and particularly the "country of origin" principle set out within the Directive - has been of vital importance to the advertising community as it has allowed firms to more easily promote and advertise their goods and services across borders. Our clear position is that there is no need to review this Directive as the UK’s e-commerce market is a success story and that there is no concern about low e-commerce take-up in the UK.
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03 August 2010
RESPONSE TO EUROPEAN COMMISSION QUESTIONNAIRE ON REVIEW OF DATA PROTECTION DIRECTIVE
In the AA’s response, we start from the premise that the principles in the Data Protection Directive are broad and technology-neutral and continue to be valid and applicable to current technologies. We do not hold the view that there needs to be substantial legislative amendments to update the Directive for the online environment, as the Directive’s current principles already provide a high level of consumer protection.
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