Events

IAA Future of Media - Future business models for the media business

21 Feb 2012 08:00

IAA Future of Media - Future business models for the media business 21st February, at Bloo...

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The ISBA Annual Conference

21 Mar 2012 09:00

The 2012 ISBA Annual Conference will be held on Wednesday 21 March 2012 at Lords Cricket Gr...

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Advertising: We Care!

28 Mar 2012 13:00

Organised by the European Advertising Standards Alliance, Advertising: We Care! is a half-day...

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Your Association

For an industry that knows more about promoting ideas than any other, isn't it odd that the case for advertising is so rarely heard?

That's why the Advertising Association exists.  To put people that care about advertising together to champion its role, protect its rights and deliver its responsibilities. 

The advertising tri-partite

At the heart of the AA is its role as a forum through which companies and their trade associations can collectively monitor and review developments relevant to the advertising industry; shape the sector’s self-regulatory systems; and advise policy makers.

We have four mains aims:

  • creating and maintaining public trust and confidence in advertising
  • creating a single confident and coherent industry voice
  • advocating less and better regulation around advertising and supporting the freedom to advertise responsibly
  • inspiring our industry to lead the agenda

How we go about it 

Our work centres on three main areas.

  • putting evidence and intellectual authority into the case for advertising, most notably through the creation of Credos - a new, independently governed think-tank for advertising
  • creating industry-led networks to influence and lead advertising's response to its current and future challenges
  • creating an effective link between the complex make-up of the advertising industry and the world in which it operates.  We aim to be the first port of call for anyone seeking to understand or influence the advertising industry

© 2011 Advertising Association

Registered Address: 7th Floor North, Artillery House, 11-19 Artillery Row, London, SW1P 1RT

Registered in England No: 211587. V.A.T. Reg. No: GB 238 5402 64