Welcome to the Advertising Association
We are the only organisation that represents all sides of the advertising and promotion industry in the UK - advertisers, agencies and the media.
The Advertising Industry employs nearly 250,000 people, and has a Gross Valued Added (GVA) of £6.2bn to the UK Economy each year. In 2009, Advertising expenditure was £14.5bn.
We promote and protect advertising. We communicate its commercial and consumer benefits and we seek the optimal regulatory environment for our industry.
Our goal is that advertising should enjoy responsibility from its practitioners, moderation from its regulators, and trust from its consumers.
LATEST NEWS
Ofcom maintains 'appropriate' HFSS restrictions (26/07/10)
Responding to Ofcom’s decision to maintain, but not extend, restrictions on advertising HFSS food to children, Ian Barber at the Advertising Association said:
“These rules have been tough for industry but have been implemented in the right spirit and we welcome the decision that more restrictions and reviews are now off the agenda. Ofcom’s findings are based on evidence that television has a relatively modest impact on children’s food preferences – a fact ignored by those wanting to limit choice with further bans which would be disproportionate and damaging.”
Ofcom’s full review is available here
TV to drive 2010 UK adspend growth (30/06/10)
TV will be the main driver of UK advertising expenditure growth for 2010, with revenues to increase by an estimated 9.1% across the year, according to the latest AA/Warc Expenditure Report.
The report provides the most comprehensive measure of UK advertising activity – encompassing print, TV, digital, cinema and out of home – and expects TV to outperform online, which should grow by 7.7%.
It also predicts overall market growth of 3.3% in 2010, up from the previous forecast of 2.3%. Total adspend is now expected to reach £14.98bn in 2010, an increase of £0.5bn from 2009.
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