Welcome to The Advertising Association
We are the only organisation that represents all sides of the advertising and promotion industry in the UK - advertisers, agencies and the media.
The Advertising Industry is worth £19 billion, and is the largest of the UK's creative service industries, which form some 7% of the economy.
We promote and protect advertising. We communicate its commercial and consumer benefits and we seek the optimal regulatory environment for our industry.
Our goal is that advertising should enjoy responsibility from its practitioners, moderation from its regulators, and trust from its consumers.
LATEST NEWS
The AA recommends extension to ASA's remit online for increased protection for consumers (08/03/2010)
The Advertising Association has submitted the industry's recommendations to the Committee of Advertising Practice (CAP), for the extension of the non-broadcast Advertising Code in digital media, which will be administered by the Advertising Standards Authority (ASA). This landmark move for advertising self-regulation seeks to address societal concerns and will increase protection for consumers.
The recommendations, if accepted, will bring companies’ marketing communications on their own websites, and other non-paid for space online, such as brand activity on social networking sites, within scope of the CAP Code. All other marketing communications activity in paid-for space online – such as search marketing and display advertising – is already within the ASA’s remit and subject to the CAP Code.
AA/Warc predict advertising recession to end by Autumn 2010 based on new Advertising Expenditure Report stats (09/02/2010)
UK advertising expenditure figures – actual Q3 2009 data and forecasts to Q3 2011 – released by the Advertising Association (AA) and researched and compiled by Warc, show that after nine consecutive quarters of year-on-year decline, total adspend is predicted to return to growth in Q3 2010.
Tim Lefroy, comments: "The underlying data shows not just the painful recession effect overall but the dynamic reshaping of the UK advertising landscape. For some it's the perfect storm, for others the perfect opportunity."
