About us

We represent all sides of the advertising and promotional industries in the UK -  advertisers, agencies, media, and research services.

The Advertising Industry is worth some £19billion, and is the largest of the UK's creative industries, which form 6.4% of the economy.

We promote and protect advertising: we communicate its benefits to the economy and to society, and we seek the optimal regulatory environment for our industry.

Our goal is an industry that is responsible, understood, and appreciated.

 

In this section you can find out about: