Role and Remit
The Advertising Association exists to provide a co-ordinated service in the interests of its wider membership, i.e. the individual companies that make up this large, diverse, and highly competitive business.
Our remit is 'to promote and protect the rights, responsibilities and role of advertising' in the UK. This is in line with Article 10 of the European Convention on Human Rights, which recognises commercial freedom of speech as a right, alongside political and artistic freedoms of speech.
How we work
The Advertising Association is its members. They learn about, review, and direct its activities at every level - on the Council, which is the legal and representative body, and in the various committees or steering groups operating within specific remits.
It is imperative that all parts of the business are represented in the development of Advertising Association policies and actions; membership of these groups is drawn from both trade associations and key individual practitioners. This ensures the setting of priorities, maximum effectiveness and minimum duplication of effort, and a constant readiness to respond to changing contexts and new challenges and issues as they arise.
Activities
Click the links below to find out about our other services and units:
- Advertising Information Group
- Business4Life
- Debating Group
- Direct Marketing Group
- Digital Media Group
- Food Advertising Unit
- Media Business Course
- Statistical services and publications
We are also a supporter of Media Smart, the media literacy programme developed by the advertising industry with the support of Ofcom and Government. Find out more about Media Smart.