Advertising Industry Statistics

The Advertising Association publishes with Warc the official UK and European advertising expenditure statistics.

Click here to visit the AA/Warc online Expenditure Report. This database covers all major media, providing quarterly advertising expenditure data going back to 1982, plus projections for the next two years.

Total UK Advertising Expenditure was £14.5bn in 2009.

The annual total figure inclusive of productions costs was £15.7bn

This data excludes TV sponsorship and Radio branded content

 

* 2010-11 is forecast data only

Source - Advertising Association/Warc Online Expenditure Report

Statistical Publications

All Advertising Association publications are available to purchase.

  • International Journal of Advertising