Advertising Industry Statistics
The Advertising Association publishes with Warc the official UK and European advertising expenditure statistics.
Click here to visit the AA/Warc online Expenditure Report. This database covers all major media, providing quarterly advertising expenditure data going back to 1982, plus projections for the next two years.
Total UK Advertising Expenditure was £18.6bn in 2008:
Statistical Publications
All Advertising Association publications are available to purchase.
- The Advertising Statistics Yearbook
- Quarterly Survey of Advertising Expenditure
- The Advertising Forecast
- Long Term Advertising Expenditure Forecast
- UK Media and Social Trends
- International Journal of Advertising
- European Advertising and Media Forecast
- European Advertising and Media Yearbook
- Marketing Pocket Book
- Media Pocket Book
- Regional Marketing Pocket Book
- Lifestyle Pocket Book