Newsroom
- 08 March 2010
- The AA recommends extension to ASA's remit online for increased protection for consumers
The Advertising Association has submitted the industry's recommendations to the Committee of Advertising Practice (CAP), for the extension of the non-broadcast Advertising Code in digital media, which will be administered by the Advertising Standards Authority (ASA). This landmark move for advertising self-regulation seeks to address societal concerns and will increase protection for consumers.
Read More
The recommendations, if accepted, will bring companies’ marketing communications on their own websites, and other non-paid for space online, such as brand activity on social networking sites, within scope of the CAP Code. All other marketing communications activity in paid-for space online – such as search marketing and display advertising – is already within the ASA’s remit and subject to the CAP Code.
- 18 February 2010
- In response to the Conservative Party pledge to clamp down on inappropriate marketing to children; proposals announced by David Cameron
The Advertising Association says the advertising community is committed to ensuring self-regulation of the industry is effective and that advertisers act responsibly in any marketing to children, in all media, including online.
Read More
- 17 February 2010
- Advertising Association comments on a proposed new order
The Advertising Association today responded to a thesis by Compass on the advertising industry.
Tim Lefroy, chief executive of the Advertising Association, attacked the call for a ban on advertising in public spaces. He said: "Outdoor advertising generates income for national government, and local authorities, which in turn funds free amenities such as bus shelters, and a number of free sites for local messaging.
"To suggest that a free society requires the state to dictate when, where and how we communicate with each other contradicts the concept of liberty and free thought and speech."
Read More
- 10 February 2010
- The AA responds to the Government’s proposals for television product placement
“This is a step in the right direction, despite prohibitions on certain product categories. It opens the way for new revenue for broadcasters to invest in original UK programme production, which will benefit the public as well as the industry”
Read More