In a speech today at the MediaGuardian ‘Changing Advertising’ Summit, Tim Lefroy, Chief Executive of the Advertising Association said:

“Less than 15% of adults ‘generally trust advertising’ today.

If current trends continue, for the first time ever, people who are against advertising, who want it more controlled and regulated will, in a few years outnumber those who are 'for it', who feel that our freedoms are well placed.”

Click here to see pictures from the event

The Advertising Association today announced that Andrew McGuinness will be its new Chairman, succeeding Mark Lund who was recently appointed as Chief Executive of the COI.

Commenting on today’s publication by OFCOM of its proposals for the future regulation of Video on Demand services, Tim Lefroy Chief Executive of the Advertising Association, said:

“A natural and sensible move. It will further confirm the ASA position serving the UK public and the industry as the world’s leading regulator for advertising.”

Responding to calls for a comprehensive ban on all alcohol marketing communications, Rae Burdon, Chief Operating Officer of the Advertising Association, said: 

“Proposals for a blanket ‘one size fits all’ marketing ban coming from Professor Gerard Hastings and the British Medical Association are not a surprise. However, as the Department of Health has stated today, it is more important to take all evidence into account and to react proportionately.