The findings are published in the Quarterly Survey of Advertising Expenditure, researched and compiled by the World Advertising Research Center on behalf of the Advertising Association .

After the current downturn, advertising expenditure in the UK could grow by as much as 52% in real terms (after allowing for inflation) over the ten-year period to 2020, according to the Long Term Advertising Expenditure Forecast.

“Peta will leave with our best wishes and after a highly successful tenure as Chief Executive of the Advertising Association; she will stay in post until April when a successor will be appointed and will continue highlighting freedom to advertise responsibly and the success and effectiveness of the advertising self-regulatory system. Peta will also continue to focus on the work of the Advertising Association’s business4Life coalition of companies partnering the government to tackle obesity.

“Business4Life is delighted to be recognised by Government as a key partner in the Change4Life movement. Businesses must be part of the solution to tackling obesity in the UK. By harnessing the immense talents in this country in advertising, marketing and media, we believe we can make a real difference and bring about real change. Through this coalition, we are all making a strong statement that we are committed to working with Government and the voluntary sector to transform the health of the nation and be a force for good.”

For further information visit http://www.business4life.co.uk or e-mail info@business4Life.co.uk

Business4Life (b4L), an industry consortium spearheaded by the Advertising Association, has been named as a Government partner in an effort to encourage healthy lifestyles and tackle obesity in the UK. The industry contribution will be worth in excess of £200 million over four years and will be in addition to the Government’s own £75 million, three year advertising and marketing campaign.