Published by the World Advertising Research Center in association with the Advertising Association the forecast shows advertising expenditure in the Eurozone is expected to grow by 3.9% in 2008.

The Advertising Association Chief Executive has welcomed the review report which highlights the important work being undertaken by the Advertising Association’s Digital Media Group and recognises how awareness campaigns can help everyone have the opportunity to become a digital native.

Baroness Buscombe said the advertising industry will continue to maintain a high level of engagement with Government Departments as they look to implement the report’s recommendations.

Responding to the Government’s Obesity Strategy, Baroness Buscombe, Chief Executive of the Advertising Association, said obesity is a hugely important and it’s cause can be attributed to a complex range of inter-relating factors. Government, industry and stakeholders need to work in partnership on initiatives to improve the health of the nation.

Advertising expenditure in the UK could grow by as much as 37.9% in real terms by 2019.

The Long Term Advertising Expenditure Forecast, compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA), looks at two possible scenarios for UK adspend, a ‘high option’ and a ‘low option’; the low option forecasts an adspend increase of 16.8% over the same period.