Responding to the publication of the Advertising Standards Authority’s Food and Soft Drink Advertising Survey of 2007. Advertising Association Chief Executive Baroness Buscombe said "The findings clearly demonstrate how positively the industry has responded to the new rules introduced in 2007 and how firmly they are acting within both the spirit and the letter of the code."

Lady Buscombe continued to say “There is no “silver bullet” to solve the complex problem, but a united approach, with industry and Government working in partnership, would be the most effective way to help improve the health of the nation.

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