Ofcom maintains 'appropriate' HFSS restrictions
Responding to Ofcom’s decision to maintain, but not extend, restrictions on advertising HFSS food to children, Ian Barber at the Advertising Association said:
“These rules have been tough for industry but have been implemented in the right spirit and we welcome the decision that more restrictions and reviews are now off the agenda. Ofcom’s findings are based on evidence that television has a relatively modest impact on children’s food preferences – a fact ignored by those wanting to limit choice with further bans which would be disproportionate and damaging.”
Ofcom’s full review is available here