Policy and Research
Part of our role is to represent the UK Advertising Industry to Westminster, Whitehall, the Devolved Assemblies, and Brussels. In other words, we are lobbyists, or advocates.
Many of the issues we face are related to complex societal concerns - alcohol, obesity, the emotional welfare of children, for example.
We prefer to speak from a position of authority, so we absorb existing research and, when appropriate, commission new studies.
Our position papers and related research can be found in the links below
 UK policy papers |
 EU policy papers |
Research Papers
The latest Advertising Association publications are listed below.
Children’s wellbeing in a commercial world
The Advertising Association Report was produced as the industry contribution for the panel of academics appointed by the Department for Children, Schools and Families (DCSF) to examine evidence on the impact of the commercial world on children’s wellbeing.
You can download the official press release here
The full report can be downloaded here