LEAD 2016

Advertising’s annual summit – LEAD – brings together over 300 people from agencies, brands and media to debate the role, rights and responsibilities of advertising. Jamie Oliver headlined LEAD 2016, kicking off a morning of industry-wide debate on advertising’s responsibilities.


Jamie Oliver: advertising and obesity

Jamie Oliver Crop

Photo credit: Joe Sarah

Jamie Oliver

Jamie Oliver talks to AA President Andy Duncan and an audience of industry leaders from UK agencies, brands and media about his vision for tackling the obesity problem.


How to avoid sleepwalking into a crisis:
 Angela Knight crop Angela Knight CBE

Angela has been a high profile advocate for business in the eye of some of the stormiest ethical debates. She’s been the voice of British banking and British energy, Economic Secretary to the Treasury and at LEAD she asked: what can advertising learn from sectors that have been through the reputational wringer?


Reality check:
 Christopher Graham Crop Christopher Graham

As Information Commissioner, Christopher is responsible for ensuring data privacy for individuals in the UK – and therefore the ‘need-to-know’ man for business leaders in agencies, brands and media. But what does he think about advertising’s reputation, regulation and track record on responsibility?


The Agenda @ LEAD:
 Tom Bradby crop Hosted by Tom Bradby

ITV News at Ten’s Tom Bradby hosts a live debate exclusively for LEAD 2016 to find out what parliament really thinks about advertising. He is joined by influential and straight-talking MPs Caroline Nokes, Chi Onwurah and Hannah Bardell as they debate industry wide issues including data & privacy, children, body image, self-regulation and diversity.

 caro final crop Caroline Nokes MP (Conservative)

Caroline was elected MP for Romsey and Southampton North in May 2010. She sits on the all-party parliamentary group on Body Image, as well as the APPG on a Fit and Healthy Childhood.

 final CHI crop Chi Onwurah MP (Labour)

Chi was elected MP for Newcastle upon Tyne Central in May 2010. Between 2010 and 2013, Chi served as Shadow Business, Innovation and Skills Minister. In January 2013 she was selected as a Shadow Cabinet Minister responsible for cyber security, social entrepreneurship and transparency. After Jeremy Corbyn’s election, Chi was appointed Shadow Culture and Digital Economy Minister.

Hannah Bardell MP Crop  Hannah Bardell MP (SNP)

SNP Business, Innovation and Skills Spokesperson, Hannah began her career as a Researcher and Assistant Producer on GMTV, before moving to work as Office Manager for then SNP leader Alex Salmond. Hannah has held roles with oil and gas sector companies Subsea 7 and Stock Technical Services in communications and marketing.


Responsibility in the real world:

Our panel reflects on the challenge of responsibility in the real world as they share their very different perspectives on what responsibility means for agencies, brands and media.

 James Murphy Crop James Murphy

James is CEO and co-founder of adam&eveDDB, one of the UK’s most successful agencies – most notable for its multi award-winning John Lewis and Foster’s campaigns. James began his career in the post room at Saatchi & Saatchi, joined Ogilvy & Mather as a Graduate Trainee and then Rainey Kelly as its twelfth member. James became the Chairman of the Advertising Association last year.

 Jasmin Crop Jasmine Whitbread

Jasmine stepped down as CEO of Save The Children International at the end of 2015, having joined as CEO of Save the Children UK in 2005. Her experience in the non-profit sector began in 1999 when she moved to West Africa with Oxfam. Her background is in international marketing in the B2B technology sector. Jasmine is a non-executive director of Standard Chartered Plc, BT Plc and Valldata Ltd.

 David Crop David Pemsel

Now CEO of Guardian Media Group, David was previously Marketing Director of ITV and is a member of the IPA Client Council, a Council member of the Marketing Group of Great Britain and a Voting Member of BAFTA.


Responsibility at the coal face:
 James Mitchell Crop James Mitchell

James has been an advertising planner at agencies big and small, from BBH to Creature to McGarryBowen, on clients from the Green Party to Gatwick Airport, from Anchor Butter to Sky Bingo. He brought his experiences and learnings as a young planner in the business to teach us something new about what it’s really like to confront a gambling brief, a KFC brief – or indeed a brief for the Green Party as he talks about how brands can be interesting, consistent, successful and responsible.


Radical engagement: the new competitive advantage
 Lord Browne Lord Browne of Madingley

Lord Browne of Madingley urges big companies to connect with people and build up a reservoir of trust to draw on should you face a crisis. We hear the former BP CEO discuss the importance of producing responsibility from within an organisation and sharing this across all levels.


Where does this lead us?:
 Andy Duncan crop Andy Duncan

CEO of Camelot UK Lotteries and President of the Advertising Association discusses what we – through the Advertising Association – can do next, outlining a vision which keeps responsibility at the heart of the advertising agenda.



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All photos ©Bronac McNeill

LEAD 2016