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The guide ‘Getting into Advertising’ has been written for people who want to know more about advertising as a possible career choice.
Its objectives are to:
- Describe the business of advertising itself
- Explain the varied jobs and career paths in it
- Help you match your aptitudes to the particular jobs that may suit you best
- Give some practical advice about employers, and what to do next.
The four main sections cover:
- A general introduction to the advertising process
- Information about the kinds of jobs it provides
- The employers
- Some advice about job hunting and career planning.
The sections are organised to enable you to skip things you already know, or which aren't relevant.
Download pdf of ‘Getting into Advertising’ (616kB)
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