Companies join forces to promote health initiative
For the first time, retailers, media, advertisers and food & drink, fitness and healthcare companies partner with Government in the fight against obesity
Britain’s leading food and beverage, retail, media, advertising, fitness and healthcare companies have joined with Government to form a unique partnership to fight obesity.
The industry consortium, spearheaded by the Advertising Association and working in partnership across Government, will aim to encourage healthy diets and physical activity in the run up to the London 2012 Olympics and make a significant and measurable contribution to fighting obesity in the UK.
The industry contribution will be worth in excess of £200 million over the four years and will be in addition to the Government’s own £75 million, three year advertising and marketing campaign.
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Advertising Association announce the appointment of Rae Burdon as their Chief Operating Officer (17/07/08)
Advertising Association Chief Executive, Baroness Buscombe said: “The Advertising Association has never been busier, nor had more significant issues to deal with. We aim to work with government to tackle serious societal problems and demonstrate that advertising is a force for good.
“Rae will bring some very valuable experience and achievements in the communications industry, and we are looking forward to having him on board.”
Rae Burdon was formerly a senior account handler at agencies JWT, Lowe, McCann’s and Saatchi & Saatchi.
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Personal Friendship networks key to combating binge drinking (24/06/08)
New research commissioned by the Advertising Association has identified personal friendship networks as the key to tackling the spread of binge drinking in the UK.
The results of the research establish that social influence operating through personal friendship networks alone explains the large rise in binge drinking among young people seen recently in the UK. It shows that there are decisive differences in the drinking behaviour of friends of binge drinkers compared to the drinking behaviour of friends of non-binge drinkers.
By far the most dramatic difference is seen in the behaviour of friends 85 per cent of binge drinkers think that most or all of their friends binge drink, compared to just 41 per cent for non-binge drinkers.
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Advertising Statistics Yearbook 2008 published (09/06/08)
UK advertising expenditure reached £19.4 billion in 2007, up 4.2% year-on year, according to figures published in the Advertising Association’s Advertising Statistics Yearbook 2008. This compares to annual growth of only 0.7% in 2006.
Alongside estimates of media expenditure, the 2008 edition of the Advertising Statistics Yearbook includes estimates of expenditure on other marketing disciplines, including direct marketing, sales promotion, events, PR and market research.
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European Advertising and Media Forecast (29/03/08)
Published by the World Advertising Research Center in association with the Advertising Association the forecast shows advertising expenditure in the Eurozone is expected to grow by 3.9% in 2008. Further details available here.
Baroness Buscombe welcomes publication of the Byron Review (27/03/08)
The Advertising Association Chief Executive has welcomed the review report which highlights the important work being undertaken by the Advertising Association’s Digital Media Group and recognises how awareness campaigns can help everyone have the opportunity to become a digital native.
Baroness Buscombe said the advertising industry will continue to maintain a high level of engagement with Government Departments as they look to implement the report’s recommendations.
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Government and Industry should work in partnership to tackle obesity (23/01/08)
Responding to the Government’s Obesity Strategy, Baroness Buscombe, Chief Executive of the Advertising Association, said obesity is a hugely important and it’s cause can be attributed to a complex range of inter-relating factors. Government, industry and stakeholders need to work in partnership on initiatives to improve the health of the nation.
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Advertising Expenditure Forecast to Increase by up to 38% (21/01/08)
Advertising expenditure in the UK could grow by as much as 37.9% in real terms by 2019.
The Long Term Advertising Expenditure Forecast, compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA), looks at two possible scenarios for UK adspend, a ‘high option’ and a ‘low option’; the low option forecasts an adspend increase of 16.8% over the same period.
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Advertising Association Chief Executive Welcomes Advertising Standards Authority Report (15/01/08)
Responding to the publication of the Advertising Standards Authority’s Food and Soft Drink Advertising Survey of 2007. Advertising Association Chief Executive Baroness Buscombe said "The findings clearly demonstrate how positively the industry has responded to the new rules introduced in 2007 and how firmly they are acting within both the spirit and the letter of the code."
Lady Buscombe continued to say “There is no “silver bullet” to solve the complex problem, but a united approach, with industry and Government working in partnership, would be the most effective way to help improve the health of the nation.
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