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UK advertising expenditure down 4.0% in 2008
(29/06/09)
UK advertising expenditure dropped to £18.6 billion in 2008, down 4.0% year-on year, according to figures published today in the Advertising Association’s Advertising Statistics Yearbook 2009. This compares to positive annual growth of 4.3% in 2007.
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Tim Lefroy appointed new CEO of the Advertising Association
The Advertising Association has announced that Tim Lefroy will be their new chief executive, succeeding Baroness Peta Buscombe who joins the Press Complaints Commission in April.
Tim will be stepping down from his role as Chief Executive of the change management consultancy Radical to take up the Advertising Association position on 5th May.
Full press release available here accompanying photo available here
4th Quarter UK Advertising expenditure figures published (16/03/08)
The findings are published in the Quarterly Survey of Advertising Expenditure, researched and compiled by the World Advertising Research Center on behalf of the Advertising Association .
Press release available here
Advertising expenditure forecast to recover from 2010
After the current downturn, advertising expenditure in the UK could grow by as much as 52% in real terms (after allowing for inflation) over the ten-year period to 2020, according to the Long Term Advertising Expenditure Forecast.
Full press release available here
Announcing that Baroness Peta Buscombe, Chief Executive of the Advertising Association, will depart to become the next Chairman of the Press Complaints Commission as of April 2009, Mark Lund, Chairman of the Advertising Association, said:
“Peta will leave with our best wishes and after a highly successful tenure as Chief Executive of the Advertising Association; she will stay in post until April when a successor will be appointed and will continue highlighting freedom to advertise responsibly and the success and effectiveness of the advertising self-regulatory system. Peta will also continue to focus on the work of the Advertising Association’s business4Life coalition of companies partnering the government to tackle obesity.
Full press release available here
Responding to the Government announcement launching the Change4Life movement (of which business4Life is an integral part,) Baroness Peta Buscombe, Chief Executive of the Advertising Association, said: .
“Business4Life is delighted to be recognised by Government as a key partner in the Change4Life movement. Businesses must be part of the solution to tackling obesity in the UK. By harnessing the immense talents in this country in advertising, marketing and media, we believe we can make a real difference and bring about real change. Through this coalition, we are all making a strong statement that we are committed to working with Government and the voluntary sector to transform the health of the nation and be a force for good.”
For further information visit http://www.business4life.co.uk/ or e-mail info@business4Life.co.uk
Business4Life (b4L), an industry consortium spearheaded by the Advertising Association, has been named as a Government partner in an effort to encourage healthy lifestyles and tackle obesity in the UK. The industry contribution will be worth in excess of £200 million over four years and will be in addition to the Government’s own £75 million, three year advertising and marketing campaign.
New polling shows Advertising is key for business and good for consumers
The Advertising Association has published the first results of new regular polling research (conducted by Yougov) to measure attitudes to advertising.
The responses received in the first survey demonstrate that consumers recognise the many benefits advertising brings.
Peta Buscombe, Chief Executive of the Advertising Association described the results as “heartening and encouraging” for the advertising industry and said they demonstrate that “at a time when business is very concerned about the present economic situation it will be those that that stay ahead of competition during hard times who will reap considerable rewards on recovery.”
Peta Buscombe said “it is reassuring that public awareness and confidence in advertising is strong and people are benefiting from the strength of creativity in the sector.”
Full press release available here
Baroness Buscombe: Which? analysis is missing the point
Responding to the publication of analysis by Which? on food advertising, Baroness Peta Buscombe, Chief Executive of the Advertising Association, called their report "sensationalist, unconstructive and missing the point" and pointed out that the list “includes programmes clearly not aimed at children and films screened after 10pm.”
Baroness Buscombe said the advertising industry took a responsible approach to food advertising and that there clearly has to be an element of parental responsibility on which programmes they allow their children to view.
Full press release here
Companies join forces to promote health initiative
For the first time, retailers, media, advertisers and food & drink, fitness and healthcare companies partner with Government in the fight against obesity
Britain’s leading food and beverage, retail, media, advertising, fitness and healthcare companies have joined with Government to form a unique partnership to fight obesity.
The industry consortium, spearheaded by the Advertising Association and working in partnership across Government, will aim to encourage healthy diets and physical activity in the run up to the London 2012 Olympics and make a significant and measurable contribution to fighting obesity in the UK.
The industry contribution will be worth in excess of £200 million over the four years and will be in addition to the Government’s own £75 million, three year advertising and marketing campaign.
Full press release
Advertising Association announce the appointment of Rae Burdon as their Chief Operating Officer (17/07/08)
Advertising Association Chief Executive, Baroness Buscombe said: “The Advertising Association has never been busier, nor had more significant issues to deal with. We aim to work with government to tackle serious societal problems and demonstrate that advertising is a force for good.
“Rae will bring some very valuable experience and achievements in the communications industry, and we are looking forward to having him on board.”
Rae Burdon was formerly a senior account handler at agencies JWT, Lowe, McCann’s and Saatchi & Saatchi.
Full Press release
Personal Friendship networks key to combating binge drinking (24/06/08)
New research commissioned by the Advertising Association has identified personal friendship networks as the key to tackling the spread of binge drinking in the UK.
The results of the research establish that social influence operating through personal friendship networks alone explains the large rise in binge drinking among young people seen recently in the UK. It shows that there are decisive differences in the drinking behaviour of friends of binge drinkers compared to the drinking behaviour of friends of non-binge drinkers.
By far the most dramatic difference is seen in the behaviour of friends 85 per cent of binge drinkers think that most or all of their friends binge drink, compared to just 41 per cent for non-binge drinkers.
Full press release
Advertising Statistics Yearbook 2008 published (09/06/08)
UK advertising expenditure reached £19.4 billion in 2007, up 4.2% year-on year, according to figures published in the Advertising Association’s Advertising Statistics Yearbook 2008. This compares to annual growth of only 0.7% in 2006.
Alongside estimates of media expenditure, the 2008 edition of the Advertising Statistics Yearbook includes estimates of expenditure on other marketing disciplines, including direct marketing, sales promotion, events, PR and market research.
Full press release
European Advertising and Media Forecast (29/03/08)
Published by the World Advertising Research Center in association with the Advertising Association the forecast shows advertising expenditure in the Eurozone is expected to grow by 3.9% in 2008. Further details available here.
Baroness Buscombe welcomes publication of the Byron Review (27/03/08)
The Advertising Association Chief Executive has welcomed the review report which highlights the important work being undertaken by the Advertising Association’s Digital Media Group and recognises how awareness campaigns can help everyone have the opportunity to become a digital native.
Baroness Buscombe said the advertising industry will continue to maintain a high level of engagement with Government Departments as they look to implement the report’s recommendations.
Full press release
Government and Industry should work in partnership to tackle obesity (23/01/08)
Responding to the Government’s Obesity Strategy, Baroness Buscombe, Chief Executive of the Advertising Association, said obesity is a hugely important and it’s cause can be attributed to a complex range of inter-relating factors. Government, industry and stakeholders need to work in partnership on initiatives to improve the health of the nation.
Full press release
Advertising Expenditure Forecast to Increase by up to 38% (21/01/08)
Advertising expenditure in the UK could grow by as much as 37.9% in real terms by 2019.
The Long Term Advertising Expenditure Forecast, compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA), looks at two possible scenarios for UK adspend, a ‘high option’ and a ‘low option’; the low option forecasts an adspend increase of 16.8% over the same period.
Full press release
Advertising Association Chief Executive Welcomes Advertising Standards Authority Report (15/01/08)
Responding to the publication of the Advertising Standards Authority’s Food and Soft Drink Advertising Survey of 2007. Advertising Association Chief Executive Baroness Buscombe said "The findings clearly demonstrate how positively the industry has responded to the new rules introduced in 2007 and how firmly they are acting within both the spirit and the letter of the code."
Lady Buscombe continued to say “There is no “silver bullet” to solve the complex problem, but a united approach, with industry and Government working in partnership, would be the most effective way to help improve the health of the nation.
Full press release
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