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The AA speaks as 'the common voice' for its members on:
- Promoting public understanding of, and respect for, commercial communication and its role in promoting competition, innovation and economic and social progress in society
- Upholding standards and the principle of self-regulation;
- Providing information, research and statistics about the advertising business
- Combating unjustified restrictions and outright bans on commercial communication for freely and legally available products or services.
The Advertising Association exists to provide a co-ordinated service in the interests of its wider membership, i.e. the individual companies that make up this large, diverse and competitive business.
Its remit is 'to promote and protect the rights, responsibilities and role of advertising' in the UK. This is in line with Article 10 of the European Convention on Human Rights, which recognises commercial freedom of speech as a right, alongside political and artistic freedoms of speech.
The Advertising Association is a non-profit-making company, limited by guarantee, and funded by a combination of subscriptions, donations and revenue-raising activities such as seminars and publications.
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