Statistical services
The Advertising Association produces the official UK advertising expenditure statistics, and also produces the official European advertising statistics (in conjunction with members of the Advertising Information Group). These statistics are made available to both the advertising business and the general public through the publications listed below.
In addition to the published statistics, the Advertising Association organises the bi-annual World Advertising Statistics Symposium. This symposium brings together the international organisations in Europe which produce advertising statistics with the aim of harmonising the data and improving the quality of the statistics available.
Statistical Publications
- The Advertising Statistics Yearbook
- Quarterly Survey of Advertising Expenditure
- The Advertising Forecast
- Long Term Advertising Expenditure Forecast
- UK Media and Social Trends
- European Advertising and Media Forecast
- European Advertising and Media Yearbook
- Marketing Pocket Book
- Media Pocket Book
- Regional Marketing Pocket Book
- Lifestyle Pocket Book
Other Publications
The Advertising Association commissions and publishes independent research as market needs demand; it also publishes ad hoc pamphlets, monographs and books dealing with a variety of advertising-related topics from time to time.
|
