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UK websites

This page lists useful UK websites with direct relevance to the advertising industry:

Regulatory/self-regulatory bodies

Advertising Standards Authority (ASA)
Independent regulatory body that promotes and enforces the highest standards in UK advertising. Administers the CAP (Broadcast) and CAP (Non-broacast) advertising codes of practice and deals with complaints.

Committee of Advertising Practice (CAP)
Industry committee that writes and enforces the CAP Code

Ofcom
Communications regulator.

ICSTIS
Independent Committee for the Supervision of Standards of Telephone Information Services - Telephone Services watchdog.

Research and Media Promotion Bodies

Association of Publishing Agencies (APA)
Promotes awareness of the effectiveness of customer magazines.

Audit Bureau of Circulations (ABC)
UK circulation auditing body for press, exhibitions, databases and electronic media.

Broadcasters Audience Research Board (BARB)
Research body providing facts and figures on TV advertising.

Cinema and Video Industry Audience Research (CAVIAR)
Audience research survey for the UK cinema industry.

National Readership Surveys (NRS)
Research body providing readership data for newspapers & magazines.

Newspaper Marketing Agency
An independent body set up by the national newspapers to promote display press advertising.

POSTAR
Research body providing data on poster advertising.

PPA Marketing
Provides information on advertising in consumer magazines.

PPA Professional
Provides information on business-to-business magazines.

Radio Advertising Bureau (RAB)
Research body providing facts and figures on radio advertising.

Radio Joint Audience Research (RAJAR)
Provides audience research data for radio.

Thinkbox
Marketing body for the UK commercial television industry.

UK Association of Online Publishers
Promotes the online publishing industry.

World Advertising Research Center (WARC)
A global online database for advertising, marketing and media professionals.

Other Bodies

Media Smart
Media literacy initiative for UK primary schools, focusing on advertising.

The History of Advertising Trust (HAT)
Leading UK archive for advertising material.

Institute of Direct Marketing (IDM)
Educational organisation for the direct marketing industry.

NABS
Charity representing communications industry.

Associations representing industry sectors (not including AA Members)

British Soft Drinks Association
National trade association representing the soft drink, fruit juice and bottled water industry.

British Toy & Hobby Association (BTHA)
UK trade association for toy manufacturers.

Food and Drink Federation (FDF)
Trade association for the UK food and drink manufacturing industry.