Where the UK Advertising community comes together to exchange ideas and opinions on the most important topics facing the advertising industry today.
Here, the AA hosts discussions across a wide range of issues facing the industry, from tasking ad-land greats with answering perennial questions to hosting the likes of George Osborne talking Brexit. Explore our discussions below.
Last week saw the launch of the sixth in our Advertising Pays series – ‘World Class Talent, World Class Advertising’ – and thanks to some hard data from LinkedIn which fuelled our sparkly new campaign, A Great Advert for Britain, it certainly got people talking.
Mediatel’s Dominic Mills commended us for waving the Bradvertising flag, (aka Advertising Pays 6), Gideon Spanier wrote of us “using the best weapon…an ad campaign, to sound the alarm” in his column for the Evening Standard, Sky News interviewed AA chairman James Murphy on this “major intervention in Brexit debate” and Campaign supported our “grass roots campaign to halt freedom of movement curbs”.
Valiantly battling with her own lurgy, the Prime Minister set out an agenda firmly focused on the nation’s bill of health in front of the Tory faithful at this year’s party conference. Gambling advertising took a hit from Chris Philp MP, despite acknowledging ASA action on the issue – but on alcohol consumption, responsible advertising and lowered drinking rates were harder to fault.
There was no shortage of praise for UK advertising at this year’s Labour Party conference, and the need to lift up and protect our industries was being heard loud and clear all over Brighton.
In a Progress article penned ahead of our LPC roundtable, Seema Malhotra MP underlined our top spot as the definitive global advertising hub, while Shadow Industrial Strategy Minister Chi Onwurah described us as a “fundamental” part of the nation’s economic, industrial and creative future.
Sir Peter Bazalgette, current ITV chair and previous LEAD panellist, unveiled his independent review of the Creative Industries sector this morning, which he predicts will be worth just shy of £130 billion by 2025. And with all that unbridled potential ripe for the picking, he laid out recommendations for CI-driven economic growth.
David Bernstein: Remembering one of the ad industry’s all-time greats
David Bernstein, advertising industry veteran, founder of The Creative Business and long-standing agency creative director died on Friday 25th August aged 89.
Born in London and educated at Oxford University, Bernstein worked for more than five decades in the UK ad industry, starting his career as a copywriter, TV producer and creative director at Benson, Comptons, McCann Erickson and Ogilvy & Mather where he famously created two of the adverts shown on commercial TV’s first night in 1955.
Giving oral evidence to a Parliamentary committee on behalf of advertising isn’t just par for the course, it’s a rite of passage – and this week marked AA CEO Stephen Woodford’s second sitting in the hot chair in a year. This time facing the House of Lords Communications Committee and their inquiry into the future of our industries, Stephen painstakingly covered the details of adland’s economic contribution to UK plc and reiterated our status as a global leader to make the case for advertising.
“Don’t bunt. Aim out of the ballpark.” David Ogilvy, once dubbed the ad industry’s ‘most sought-after wizard’, was rarely short of a pithy comment or two.
In an industry as fast paced as advertising, it’s important for us to keep writing new chapters, but also respect those timeless lessons which are as true now as they were when they were written. So, this September we’re teaming up with Google for a Last One Standing back to school special.
The not entirely unexpected news that GDP growth slowed down in the second half of 2016 was still a tough pill to swallow – and this week, WPP boss Martin Sorrell forecasted revenue growth between zero and 1% on account of continuing political and economic uncertainty.
No need to sound the alarm just yet though, as one Stephen Woodford took to the radio-waves early Wednesday morning to keep us from any lingering indigestion over Brexit ad anxiety.
George Osborne: We need to talk about Brexit
It’s a year since Britain voted to leave the European Union. A year in which we have learned relatively little about what happens next or the impact on British business.
Last night the editor of the Evening Standard and former Chancellor of the Exchequer spoke on the importance of the Advertising Association having a “loud” voice in Brexit negotiations. As the editor of a paper entirely funded by advertising, he described the advertising sector as “incredibly important”.
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And Proud (adam&eveDDB)
And Proud (adam&eveDDB)