The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

SPEAKERS INCLUDED

Vicky Fox

Chief Planning Officer, OMG

Nick Hurrell

Chief Executive, AKA Advertising

Davina Barker

Sales Director, Digital Cinema Media

Simon Daglish OBE

Deputy MD of Commercial, ITV plc

Jehan Shah

Senior Industry Head, Google

Dominic Grant

Director of Sales, Spotify

Katie Bowden

Director of Commercial Audio, Global

Kevin Chesters

Strategist & Author

Louise Stubbings

Partnerships & Creative Director, Clear Channel

Richard Huntington

Chief Strategy Officer, Saatchi & Saatchi

Natalie Hollands

Client Partner for Retail & Telecoms, Clear Channel UK

Ryan Uhl

Chief Brand Strategy Officer, Mail Metro Media

Sophie Strong

Managing Partner, Joint Head of Media Experience, PHD UK

Enyi Nwosu

Chief Strategy Officer, UM London

Kat Bozicevich

Managing Director, MG OMD

Emma Dibben

Head of Partner Engagement, Wavemaker UK

Demi Abiola

Investment Business Director, mSix @ Partners

Zoe Cadman

Commercial Agency Director, Global

Katrina Dodd

Editor at Large, Contagious

John Geddes

Video & Display Sales Manager, YouTube

Amy Brown

Commercial Director, Hearst

TESTIMONIALS FROM THE MEDIA BUSINESS COURSE 2022

MBC offered an invaluable opportunity to gain insight into areas of expertise that I have not yet touched on in my career. When combined with the excitement of an in-person event, the course was fantastic at providing access to some of the biggest trailblazers within our industry. I left feeling hugely motivated, more developed and with a key network in my back pocket.

 

MBC was the most exciting & intense learning experience of my career so far! I met so many incredible people & heard from some of the best in our industry and felt privileged to be there.

 

Absolutely wonderful course. Learned tons, expanded my network immensely and got me excited to branch out in this industry. Organisational excellence at its finest.

 

Best 4 days in my media career, I would recommend everyone to attend!

 

I had the most intense, but most valuable week of my career so far. I have learnt more I thought possible, met a great bunch of people and grown my knowledge of the media landscape hugely. If you have the opportunity, jump at the chance to go on this course!

 

A truly wonderful experience, to learn from industry leaders and collaborate with an amazing & diverse team! The skillsets of each team were so unique, the level of creativity was mind-blowing, and it was so great to be able to work together and learn from each other. Highly recommend MBC!