From AA CEO Stephen Woodford:

“Ensuring ads don’t appear alongside inappropriate or illegal content continues to be of the highest priority to all corners of the advertising industry – brands, agencies and media owners. 

There has been real progress made by ISBA, the IPA, IAB and AOP working together in this area in recent years: this issue of brand safety online is one of the very reasons the Joint Industry Committee for Web Standards (JICWEBS) was set up and we have a certification system to tackle this. 

Despite this, it’s clear that more must be done, and quickly, but this can only be a result of the whole ecosystem collaborating.”