After countless incursions, the Advertising Association at last planted its flag in Scottish soil on Tuesday, as Diageo hosted the inaugural meeting of Front Foot Scotland. Replicating the trusty Southern model of agencies, brands, media owners and trade associations, new members were treated to a run-down of the programme and its objectives, and the headlines from the forthcoming tartan-tinged Advertising Pays report.
The invading hordes travelled a day earlier to host a dinner for our new Scottish friends at the Signet Library, with SNP Chief Whip Bill Kidd joining to talk through advertising’s priorities for Scotland – and lots of common ground with their own vision for (independent) Scotland’s creative sector.
Referendum 2.0 or not, a Scottish AA presence comes at an important time, with obesity and alcohol plans expected from the Government later this year. Food Standards Scotland listed its new recommendations to tackle Scottish waistlines this week, and again briefed its preference for advertising restrictions. Lauren can talk to you about all things north of the Border.
Keeping it 100
The IPA blew out a cool one hundred candles this week and marked the occasion with four full days of advertising celebrations, kicking off yesterday. Paying tribute to the £21.1bn spent on advertising every year in the UK, the IPA Festival and Exhibition showcases the best of the last 100 years, and looks forward to the next hundred.
WPP boss Sir Martin Sorrell dropped in to the Truman Brewery to discuss that very future, and you can watch Ridley Scott on screen talking about his jump from adland to La La Land – with plenty of other highlights to check out here.
If you can’t make it to Brick Lane, this mood-lifting montage of the very best of British advertising will tide you over, or keep up with the IPA’s tumblr updates. No FOMO necessary, there’s also another ad-fest right around the corner. Advertising Week Europe is T-minus 10 days, and we kick-start opening night with some fisticuffs at Last One Standing. The last free remaining spaces are going fast, so send Kate your delegates ASAP.
It wasn’t just celebratory gatherings this week for adland, as media transparency dominated agendas at both ISBA Conference and the Oxford Media Convention. While data protection rightly got a top billing – with Rob Luke of the ICO stepping in for Information Commissioner Elizabeth Dunham, who had a Lords appearance to deal with – it was ultimately a day of debate about contracts, measurement, safety and, yes, fake news with ISBA.
Reflecting on the issues facing advertising, new DG Phil Smith flagged fears that the Government will step in – prescient, given that up the M40, Culture Select Committee Chair Damian Collins suggested a role for Ofcom in reviewing the role online platforms play in media distribution. Speaking later that day, Ofcom boss Sharon White reserved judgement, but also welcomed the CMS inquiry. Talk to Kate about the AA’s submission to the Committee.
For our ad of the week and more advertising news, click here.