Got your number

Everyone else might be OOO for the summer, but HMG took it upon themselves to release a long-awaited blueprint for imminent data protection reform this Monday.

The word from the AA’s data nerds is: things are right on track. The Government’s Data Protection Bill will work to implement the EU’s GDPR requirements – giving consumers more control over their data and making sure businesses are transparent about how they use it.

Cries of “but we voted to Leave” won’t stick if we want continued cross-Channel data swaps come 2019. Not to worry – the AA policy posse will be keeping an eye on the details in the Bill, expected in September. Pick up the phone to Kate for a data refresh, or peruse MRS CEO Jane Frost’s take here.

Hustle and flow

When Credos’ November survey revealed 58% of advertising businesses were stressing over their ability to recruit EU talent after Brexit, the flow of workers topped a laundry list of concerns harboured by our industries.

So at the behest of Westminster Palace, The Migration Advisory Committee is calling out for evidence to inform Government on the economic and social impacts of our EU departure – all while supporting the goals of the Industrial Strategy to keep UK plc on the global playing field.

Armed with Credos knowledge and advertising’s Industrial Strategy, the AA will be submitting evidence to the MAC on the pros and cons of employing EU staff and recruitment best practice.

If you’ve got anything to add to advertising’s piece, get it over to Kate ASAP. And make sure you’re signed up to our back-to-school Public Affairs Breakfast in September – RSVPs to Robin, please.

And finally…

Congratulations to ASA head honcho Guy Parker, who celebrates a quarter century at advertising’s self-regulator this year, having started out as a Investigations Executive in 1992.

Cheers to you, Guy!

For our ad of the week and more advertising news, click here.