Voter fatigue

It’s been a hot minute since we last went to the polls, but the PM has done her bit to keep the nation doing its civic duty with a June general election. Surprised? Yeah, we were too – though any certainty it might bring to proceedings is very welcome. With just seven weeks to go, a civil servant-mandated silence starts at the stroke of midnight tonight, but the AA got in a few last-minute memos re: advertising and Brexit this week.

On Tuesday, AA CEO Stephen Woodford gave evidence to the Culture, Media and Sport Committee on – what else? – Brexit, and Committee Chair Damian Collins got an earful of advertising’s £120bn contribution and market-boosting potential. What do we need from HMG to keep the advertising gravy train rolling? Continued access to markets and talent, investment in skills and some sweet regulatory harmony with the EU will help maintain UK advertising’s global #1.

Elsewhere, we hammered home the message on the Industrial Strategy front, as our Green Paper submission was, erm, submitted. Alongside a pitch for getting more Whitehall heft behind the UK’s world-leading advertising status, we put forward new thinking on a tax credit to encourage SMEs into advertising. Keep an eye out for all that and more on – coming soon.

Numbers game

Here’s some good news ahead of Brexit negotiations, courtesy of the IPA Bellwether Report data released on Wednesday. Turns out, for the first three months of 2017 at least, marketer confidence is holding firm.

Behind the headlines, it’s digital spend that’s booming but spend is ticking upwards across the board with a net 26% of marketers flagging bigger budgets on the way.

If you’re looking for an even deeper dive on the media landscape, you’re in luck – the AA/WARC Expenditure Report publishes its full-year data set this Tuesday. It’s the only definitive guide to adspend in the UK, and will help give advertising and policy-makers a good look into how the referendum result impacted markets in the six months following the vote to Leave…

…And finally

Wanna know what your Association and advertising’s think-tank are up to in 2017 and beyond? Then we’ve got more good news.

This coming Friday 28th of April at News UK’s London Bridge HQ, we’re hosting our Front Foot Upfronts – and you’re all invited.  There’ll be a sneak peek at projects in the Credos pipeline, more news on that industrial strategy and a call for camaraderie as we make our case to Government ahead of Brexit.

LBC’s Maajid Nawaz will be leading the discussion so come one, come all and bring your type-A friends and colleagues (the ones who love to plan) – just let Kate know you’ll be there.

For our ad of the week and more advertising news, click here.

Brexit GE2017 warc