Data: analysis

Public Affairs boss Sue Eustace made her webinar debut for the IPM this week, alongside the DMA to give the people what they want: the inside track on Brexit, data and how it all affects adland. With the results of our recent Brexit survey to hand, Sue also talked IPMers through the General Data Protection Regulation, coming to a server near you in May 2018.

There was more of the same at today’s DMA Data Protection 2017 conference, where new Information Commissioner Elizabeth Denham gave her take on Brexit’s effect on data rules and regs. Despite our departure, the ICO doesn’t foresee any changes around our GDPR-ordained responsibilities, where clarity is the name of the game for anyone dealing with consumer data on a large scale – so make like DMA CEO Chris Combemale, and pick up a copy of our Data & Privacy Best Practice Principles.

The ICO will be drawing up its own guidance on consent around personal data processing soon, but sign up for ISBA’s annual conference to go deeper, faster on regulation and transparency for marketers and media owners – tickets here. Plus, come along to our next data get-together to talk e-Privacy regulation on Thursday – Naomi can get you on the list.

All a-board

There were new faces to welcome at the first AA Board meeting of 2017 on Tuesday, as Google’s new man in the UK Ronan Harris and ISBA’s demon-slaying DG Phil Smith joined in for the first time.

With a duty to oversee AA operations and finances, Board got stuck into plans to establish a brand-new AA Brexit Taskforce, chaired by Chairman James Murphy. Meeting 2-3 times this year, a small, high-level group will give leadership and direction to the AA’s Brexit work, and help develop advertising’s point of view on the Government’s Industrial Strategy.

We’re full steam ahead recruiting that team ahead of a first meeting at the beginning of April – just in time to review our response to the Industrial Strategy Green Paper, which is due on Easter Monday.

For our ad of the week and more advertising news, click here.

Brexit data protection