The latest AA/Warc Expenditure Report data revealed the health of the advertising market this week – and we’re still fighting fit, despite the odd Brexit chill…
Growth for the first three months of 2017 came in at 1.3% to hit £5,318m spent on UK advertising, narrowly missing expectations by -0.6%. A drop for telly ads was made less painful by a good show for broadcaster VoD (+7.2%) as digital formats boomed across the board.
But the big numbers went to the big screen, with cinema up 27.6%. And the internet marches on – with one in four pounds spent on advertising now going towards search. The rest of the year looks solid, at 2.0% growth likely to rise higher by 2018. Catch the detailed breakdown of the numbers and a round-up of industry reactions right here.
Westminster Palace may be quiet, but the AA’s food group met on Tuesday to draw up plans and keep eyes peeled for ad bans.
Lest we forget, Labour’s 2017 manifesto hinted at a childhood obesity plan, which Shadow Health Sec Jon Ashworth followed up with an oral proposal for a 9pm watershed on junk food ads – and somewhere in the Rhondda, Chris Bryant MP just let go of a similar Private Members’ Bill option.
After an update on the political landscape courtesy of Hanover hotshot (and AA alumnus) Tom Gault, and view from the room on the Department of Health and PHE’s current state of mind, the team put thought to plans to come in Autumn. Keep an eye out for developments as the seasons turn, and drop Sue a line if you’re hungry for more.
Media Smart? Project Director Rachel Barber-Mack certainly seemed so, as she made it on to London’s airwaves on Monday for the Beeb’s Drivetime interview, chatting young boys and disordered eating with host Eddie Nestor.
With the news that boys struggle to find help for body image issues, Rachel promo’d Media Smart’s educational resources, available to download free and part of the Boys’ Biggest Conversation campaign to get things talked about.
For our ad of the week and more advertising news, click here.