In 2016, Credos published a collections of essays answering Advertising’s Big Questions.

Under executive editor Laurence Green, founder of 101, six of advertising’s leading thinkers – including Jeremy Bullmore, Paul Feldwick and Bridget Angear – have tackled some of the perennial and most asked questions about the nature, role and effects of advertising.

To promote the essays, 101 London created an outdoor and social campaign which launches ahead of Advertising Week Europe 2017.

“It’s a brave agency that takes on a brief to advertise some of advertising’s most original thinking.  These essays are a brilliant insight into the fundamentals of our business, they deserve a quality campaign, and 101 has more than delivered.”

Stephen Woodford, Advertising Association CEO


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Client | Stephen Woodford – CEO, Ian Barber – Director of Communications, Karen Fraser – Director (Credos)

Title | Advertising’s Big Questions


Executive Creative Directors | Mark Elwood, Augusto Sola

Creative | Greg Stekelman

Designer | Dave Allen

Agency Producer | Alex Pemberton

Business Leader | Victoria Ellis

Account Manager | Katie Colhoun

Planner | Joe Smith

advertising's big questions