The Advertising Association is proud and delighted that Rosemary Michael has been awarded an MBE in today’s Queen’s birthday honours.
Rosemary is the driving force behind the Advertising Association Media Business Course. Now in its 50th year, over 6,000 delegates have benefitted from immersing themselves in the business of advertising and media for three days with some of the most eminent figures in the industry as their course tutors and assessors.
Other advertising figures honoured today are Sir Nigel Bogle KBE, Group Chairman, BBH London and Peter Mead CBE, co-founder, Abbot Mead Vickers.
The Media Business Course has become a UK advertising institution, with delegates going on to become business leaders and senior executives in the sector, playing their part in creating what the Secretary of State for Culture, Media and Sport, Maria Miller, called “the best advertising industry in the world” in January this year.
Course alumni include Sir John Hegarty of BBH, Stephen Miron of Global Radio, Lord Carter of Barnes, former Labour Communications Minister and Carolyn McCall of easyJet.
One of Rosemary’s many achievements has been persuading the most senior and respected members of the media and advertising worlds to give their time and share their wisdom as part of the three-day course.
Recent speakers include Cilla Snowball CBE of AMV BBDO, Jeremy Bullmore of WPP, Rory Sutherland of Ogilvy Group UK, Mark Borkowski of Borkowski PR, Fru Hazlitt of ITV, Grant Millar of Carat, Mandy Pooler of Kantar, Richard Eyre of IAB and Steve Hatch of MEC.
Tim Lefroy, Chief Executive at the Advertising Association said:
“We are very happy for Rosemary, whose contribution is part of the UK’s world leadership in advertising.
“Built over 50 years, the Advertising Association Media Business Course is the only place where young brand, media owner and agency executives can work together, understanding each other’s perspectives on how campaigns and programmes are put together.”