The statistics on the matter are stark: women do the majority of the world’s work, but only 20% of landholders are women. Un- and underemployment both hit women harder, and the wage gap persists. Gender equality is, and will continue to be, a discussion very much in the zeitgeist and never more so than on International Women’s Day.
Celebrating women and their achievement globally, #IWD has always been a big moment in ad-land and this year was no different. As part of yesterday’s celebrations, Credos’ very own Karen Fraser spoke at a panel event hosted by Twitter UK as part of the #SheInspiresMe campaign, celebrating the vital contributions that all women make. The evening’s focus was to provide motivation and inspiration for women in media and ad tech.
Having seen such an impressive selection of IWD-inspired ads and coverage featuring women who inspire the creative industries, we couldn’t resist a round -up of some of our favourites…
Marie Claire’s #NotMyJob campaign
Vodafone Group’s Raising Voices
Grey London’s joint-CCO Caroline Pay talks to It’s Nice That on female leadership in ad land
Marketing Week celebrates International Women’s Day with 5 campaigns that show how brands are ‘pressing for progress’