Regarding the announcement of Jeremy Wright QC as the UK’s new Culture Secretary, Stephen Woodford, Chief Executive, Advertising Association, said:

“We welcome Jeremy Wright QC as the new Culture Secretary and look forward to working with him. Our best wishes also go to Matt Hancock in his new role as the Health Secretary; he has been a real champion for our industry during his time at DCMS.

“Jeremy takes up the position at a crucial time for our industry. Advertising is the second largest creative industry, and we look forward to working with Jeremy in his new role as co-chair of the Creative Industries Council to implement the Creative Industries Sector Deal. We also look forward to working with his Department to help tackle childhood obesity with regulatory framework for HFSS advertising that is evidence-based, proportionate and effects real change.

“Our industry is also actively playing a lead role in supporting the Government’s Industrial Strategy, by working to boost SME growth here in the UK and promoting the strengths of UK advertising around the world. All of this is possible because advertising is an engine room of the economy. When businesses invest in advertising, this spend provides a significant return on GDP, creating jobs and building the rich resources of cultural creative content enjoyed by so many people.”

For more information on the AA’s activities around Promote UK and our SME accelerator, please contact Matt Bourn on 0207 340 1107.